These past couple of weeks have been extremely busy. My boss is letting me "lean into" my writing interests more, and I recently submitted a proposal that will allow me to be Website Manager. In addition to editing and posting Jonathan's blog (my boss's), I am now in charge of generating new content for our website, writing and editing the coffee house blog, writing feature articles, editing our entire site for consistency, and redesigning the site for easier navigability.
Challenges I have faced in my internship include acquiring a command of marketing principles and understanding financial components. For example, I recently edited the business plan (which I also wrote) to incorporate financial information geared toward potential investors. As a writer and musician, I have always had difficulty grasping financial concepts, especially when they involve multiplication and long division! To properly communicate the information, I've had to learn jargon (even simple stuff like P&L--profit and loss).
I've also been challenged to consider my audience from a marketing perspective. What type of communication will inspire people to get involved in social justice, in buying coffee, in reading more? My undergraduate emphasis was in creative writing, so writing contracts, letters, marketing pieces, business plans--blogs, even!--is slightly different contextually. On the plus side, I have a greater readership now!
Sunday, February 8, 2009
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